Collis-Rukstad Strategy Statement (Objective, Scope, Advantage) — stdsquare²

Tiga elemen strategi Collis-Rukstad (HBR 2008 "Can You Say What Your Strategy Is?")

OBJECTIVE — satu metrik kuantitatif jangka menengah (3-5 tahun)

Metrik:

SCOPE — where-to-play (3 sub-elemen)

Segmen:

Geografi:

Produk:

ADVANTAGE — how-to-win (value prop unik)

Keunggulan:

Kata

0

Kualitas

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Trade-off implisit

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