Chesbrough: open innovation bekerja dua arah. Inbound = ide/IP masuk (5 mode). Outbound = aset internal keluar (5 mode). Skor 1–5 tiap mode yang dipraktikkan organisasi Anda. Sumber: Chesbrough (2003) Open Innovation; Chesbrough (2006) Open Business Models; Enkel, Gassmann & Chesbrough (2009).
Bacaan: Chesbrough (2006) membedakan 3 archetype: Closed (semua internal), Open Inbound (ide masuk, IP tetap tertahan), Coupled (pertukaran dua arah). Mayoritas BUMN/bank RI tertahan di Inbound-Skewed — outbound (licensing, spin-off, API publik) jadi pembeda kompetitif bila dikuasai.