Cost-to-Serve: Bandingkan Dua Saluran Distribusi

Cost-to-serve — grosir tradisional vs quick commerce/D2C (kopi sachet UMKM, contoh)

Harga jual nettoRp 8.000

Komisi platform (Saluran B)35%

Volume Saluran A (grosir)6.000 unit

Volume Saluran B (QC/D2C)9.000 unit

Komponen tetap (asumsi): Saluran A — margin distributor 12%, logistik-fulfilment 4%, trade promotion 6% (cost-to-serve 22%). Saluran B — logistik-fulfilment 15%, trade promotion 3%, ditambah komisi platform di atas.

Volume impas Saluran B (kontribusi bersih setara A): —