Bukti otak loss aversion (Tom et al. 2007; De Martino 2006) — fMRI aktivasi
Magnitude gain/loss (Rp ribu)
Loss aversion λ individu
Aktivitas amygdala responsif (0=mati, 100=hiperaktif)
Kontrol prefrontal (0=impulsif, 100=terkontrol)
Value gain
—
Value loss
—
Amygdala aktivasi
—
PFC kontrol
—
Reset default