Model MAO (Motivation–Ability–Opportunity) — Elaboration Likelihood Model
Motivasi konsumen
5,0
Kemampuan (Ability)
5,0
Skor keterlibatan = (5,0 + 5,0) / 2 = 5,0
Jarak ke ambang:
0,0
(ambang rute sentral = 5,0)
⌖ Contoh: Mobil ⇄ Sabun