Perjalanan pelanggan “Kopi Nusantara” (UMKM kopi kemasan, jualan online) — bobot interaksi mentah per kanal
Search (iklan pencarian)
6×
Social (Instagram/TikTok Ads)
3×
Email (newsletter promo)
2×
Direct (buka web langsung)
4×
Last-Click
First-Click
Linear
Time-Decay